Start Your Own Build-Your-Own Plush Business
Imagine a child choosing a soft new friend, filling it with love, giving it a heartbeat and dressing it in a favourite outfit. That moment is what DubiDo brings to your store.
DubiDo Factory is an EU-based wholesale supplier of complete build-your-own plush systems for toy stores, malls, family entertainment centers, event businesses and gift shops. Everything you need comes from one trusted partner: unstuffed plush animals, stuffing machines, fiber, outfits, shoes, sound and heartbeat modules, and accessories.
We're Retailers, Just Like You
DubiDo was founded in 2018 by two teddy bear lovers - and we still run our own build-your-own plush stores today. Every product we design, every best seller we keep in stock and every tip we share comes from real experience on the shop floor, with real families. When you partner with us, you get that retail know-how too.
What You Get from DubiDo
- Unstuffed plush animals - classic teddies, bunnies, sea friends, farm animals and trending favourites like capybara and axolotl. Tested to EN71 (EU) and ASTM (US) safety standards, most made from recycled materials.
- Stuffing machines - CE compliant and easy to operate. Choose a single-tube machine, or our commercial double-tube machine that stuffs twice as many plush in the same time - perfect for busy weekends and parties.
- Fiber and refills - matched to our machines for a soft, even fill.
- Outfits, shoes and accessories - the joyful add-ons that keep families coming back.
- Sound modules and heartbeat devices - the little details that make every plush unique.
- Custom plush and private label - your own character, from first sketch to certified production.
How It Works
- Apply for a wholesale account. We review every application within 48 hours and get back to you with an approval or a quick follow-up question.
- Choose your products. Start with our First-Order Starter Kit or build your own mix. We're flexible on order size - we want to help your business grow, not hold it back.
- Get set up for success. Video and written guides walk you and your team through everything, and we're happy to jump on a Zoom call whenever you need us.
- Reorder with ease. Most EU orders arrive within 2-5 business days, so your best sellers never run out.
Who It's For
Toy and gift stores · Shopping malls and kiosks · Family entertainment centers and play areas · Birthday party and event businesses · Hotels, zoos, aquariums and museum shops · Brands that want their own plush character
Why Retailers Choose DubiDo
- Real retail experience - we run our own stores and share what truly works.
- One partner for everything - plush, machines, fiber and outfits that are made to work together.
- Certified safety - EN71, ASTM and CE documentation available for every product.
- Fast EU delivery - 2-5 business days to most of Europe.
- Flexible minimums - small and new stores are welcome.
- Ongoing support - guides, training and a team that answers.
New to build-your-own plush? Read our guide: How to Start a Build-Your-Own Plush Station in Your Store
Frequently Asked Questions
Can an independent store offer a build-your-own plush experience?
Yes. DubiDo Factory supplies independent retailers with a complete build-your-own plush system - unstuffed plush, stuffing machines, fiber and outfits - so any toy store, mall kiosk or entertainment center can run its own stuffing station.
Do I need to join a franchise or pay royalties?
No. DubiDo is a direct wholesale supplier: you buy the equipment and stock, keep your own store name, and pay no franchise or royalty fees.
Is there a minimum order?
We keep our minimums flexible on purpose. Whether you're opening your first kiosk or adding a station to an established store, we'll find a starting order that works for you.
Which stuffing machine is right for my store?
Both our machines stuff at the same speed. The commercial machine has two stuffing tubes, so two children can stuff at once - doubling how many plush you can make in the same time.
Are DubiDo plush toys safe for children?
All plush are tested to EN71 (EU) and ASTM F963 (US); machines are CE compliant. Certificates are available on request.
Have Questions About Opening Your Store?
Book a call with our team - we'd love to help.
Interactive Retail Engine
The DubiDo Cloud Machine is the heart of our high-profit, build-your-own plush concept. It instantly transforms any store into a joyful, interactive destination, driving superior foot traffic and guaranteeing repeat customer visits for new plushies and accessories. Designed for easy, reliable operation and compliant with strict CE safety standards, the machine is your most effective tool for organic social media engagement and maximizing sales margins
It's not just equipment; it's a proven retail attraction
